In the fourth video we look in more detail at how to optimize individual pages. You'll see how to use your target keywords in page title tags, headlines, subheadings and body text.This video introduces you to using Wordtracker to plan profitable pay per click (PPC) campaigns. PPC can deliver direct sales, build email lists and test new marketing ideas. It's also perfect for finding your site's response rates for your chosen target keywords - with this knowledge you might revise your keyword strategy and target different keywords.
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